# identity.md

## Organization Overview
- **Company Name:** JoJo Rings
- **Mission:** JoJo Rings manufactures and sells handcrafted jewelry, including rings, wraps, chains, and charms, from 100% recycled keys. The company operates according to three guiding principles: sustainability, social good, and individuality, with a tagline "Keys for Change" reflecting its commitment to positive impact.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2015, based in Charleston, SC.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Emphasizes sustainability, social good, and individuality.
- **About Page:** [https://jojorings.com/pages/about](https://jojorings.com/pages/about)

## Operations & Structure
- **Business Model and Operational Approach:** JoJo Rings handcrafts and sells jewelry made from 100% recycled keys, including patented rings and wraps.
- **Location(s) and Geographic Presence:** Based in Charleston, SC.
- **Key Partnerships and Affiliations:** Details forthcoming.